- *Dr. S. Vijay Kumar Micro, Small and Medium Enterprises have been accepted as the engine of economic growth and for promoting equitable development all over the world, especially in India in view of second highly populated country in the world. Micro and small scale enterprises have existed in rural India since ages in the form of traditional skills. Recently, r ural entrepreneurship has emerged as a dynamic concept. There is lot of scope for rural entrepreneurship in SMEs (Small and Medium Enterprises) sector economy which plays a vital role in providing employment and income for the poor and unemployed in rural areas. As the population grows there will be pressure on land and the growth in the agricultural production cannot absorb the ever increasing rural labor force in agricultural employment. This leaves the rural non-farm sector in the form of rural