Vijay's Vision

Behavioral Economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions. Behavioral economics is often related with normative economics. It draws on psychology and economics to explore why people sometimes make irrational decisions, and why and how their behavior does not follow the predictions of economic models. KEY TAKEAWAYS Behavioral economics is the study of psychology that analyzes the decisions people make and why irrational choses are chosen. Behavior economics is influenced by bounded rationality, an architecture of choices, cognitive biases, and herd mentality. Behavior economics is crafted around many principles including framing, heuristics, loss aversion, and the sunk-cost fallacy. Companies use information from behavioral economics to price their goods, craft their commercials, and package their products. Starbucks' limited season drinks, Amazon's Lightning Deals, or "buy one, get one" prom

Vijay Kumar Sarabu, Ph.D., Head & Professor (Associate) of Economics (Retd.) KGC (NAAC “A” Grade College), Hanamkonda Kakatiya University, Warangal, Telangana State Research Achievements: Research Experience: More than 3 decades Published more than 200 Research Papers in International & National Journals and in Research Sites: ResearchGate, Academia. Edu & Google Scholar. More than 100 Citations to my Papers. Total Reads in ResearchGate: 7,17,515 ResearchGate Citations: 60, (h-index 4, Research Interest Score: 849.3) Total Articles Published in RG: 118 Google Scholar Citations: 76 (h-index 5, i10 index 3) Total Articles Published in Google Scholars: 38 Total Viewers in Academia.Edu: 21,438 Followers in Academia.Edu: 576 Published Articles in more than 12 Books. Awards: International Scientist Award - Lifetime Achievement Award, 2020 (VD Good International). International Distinguished Professor Award 2023 in Economics. Indo Asian – Milton Friedman Dist